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What problem does your solution solve?
Research solutions are both costly and take time to create; with Gauge, we provide a turnkey research solution that is available for all startups. We know how valuable research is and what it's like to be on a startup budget, so we created Gauge to give companies a competitive advantage with a solution that gives you market feedback, before your launch.
For larger companies, Gauge can provide the same level of service as traditional research firms, but with 1/10th of the cost. With solutions ranging from self service to fully managed campaigns, we truly believe research solutions should be available for all companies.
What’s the market potential for your solution?
The U.S. market research market is just over 20 billion dollars, with just over 60% of which being digital and Gauge's 20% market domination goal, our target market is just over 2.4 billion and growing rapidly each year!
Who are your customers?
Any company who is looking for powerful turn-key research solutions. We provide solutions that encompass everything from self-service to fully managed accounts. If a company needs a research solution we don't have, we're partnered with one of the largest research firms in the U.S. who can strategically partner you through your Gauge account to make it happen.
How will you reach your customers?
For our B2B side, we utilize content marketing, social media marketing, and aggressive inbound marketing campaigns for growth.
For our B2C (user) side, we utilize a strategic partnership with our partner research firm for primary user acquisition.
How will you make money?
Gauge's pricing model allows companies to pay for the level of support and features they want through a monthly fee and are also charged for the responses they use each month.
Who is your competition and how do you differ?
Gauge truly is a research solution for all levels of companies. We allow local coffee shops to test seasonal coffee flavors with people who live within a 30 mile radius of their store, all the way to Fortune 500 companies who want to run studies on branding and marketing examples for upcoming major releases.
All within minutes and all incredibly cheeper than traditional research firms.