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What problem does your solution solve?
My company is grounded in the social contributions and challenges of tweens-teens, leaning toward girls but all inclusive.
The aggregate of my efforts is a social exchange platform where good is accomplished and access to relevant information and technology is expanded.
What’s the market potential for your solution?
Tween to Teen or Gen Z is a huge. Based on a weekly, family allowance of $16.00 they are a 44 billion dollar market. They surpass Millennials in number of screens used, desire to do social good and social engagement via technology.
Who are your customers?
How will you reach your customers?
My strength is PR and Social. I have appeared in Forbes, USAToday, People, Women2.0, SmartGirls, Teenpreneur and just launched clothing in Target that features clothing tags about my technology company.
How will you make money?
I will donate as much as I make, however I will drive company value via social engagement and brand connection with a vast market
What kind of partners will you need to make, support and distribute your solution?
Events specialists and additional marketing support.
What will your expenses include?
Event location deposits
App Development (although I have kept costs low with help of friends and family)
Who is your competition and how do you differ?
My apps do not have any current competitors - all emoji apps are paid or free but none are for social good. Friendits is unique because its a private network for exchange (people you know) vs. anyone like a Craig's List
Event competition - there are not any FREE events that I am aware of.