PromElle - #1 destination for teen girls to lend and rent dresses
PromElle is the first peer-to-peer rental marketplace for teenage girls to rent and lend party wear among each other. Founded in the San Francisco Bay Area by two 10th graders, Nishka Ayyar and Riya Gupta, PromElle aims to democratize the world of teen fashion. Using the PromElle mobile app, girls who own barely used dresses can lend them out to others and make money. PromElle encourages dress owners (lenders) to list their dresses for about 15%-30% of the retail price. Girls who are shopping for a quality dress can browse the listings on PromElle and rent a dress for a fraction of its retail cost, and save money. At the end of the rental period, they simply pack the dress and return it back to the lender. PromElle facilitates and manages all aspects of the transaction, including payment and delivery. The PromElle mobile app is available on the iOS platform and can be downloaded for free from the App store.